The first atomic challenge we encountered was the problem of deciding what to cook; thus we were inspired to make an app to solve it. Seeing that ordering ingredients is the next step after deciding what to cook, we expanded our app to also order the ingredients after deciding what to cook. Next we realized that cooking is a social activity, so we see that we can simultaneously satisfy users’ open gestalt of wanting to interact with other people. Thus FoodMom was born of the connection between these three open gestalts.