When somebody once stood up in a conference room [in Palo Alto and asked me] 'How could we have civil conversations online about politics?' my answer was 'World of Warcraft meets global sense making'. Why did I say that? It's because when humans come into guilds to do epic quests – how world of Warcraft is, you know? the legends of Zelda and whatever – and you're going into a cave and what are we doing in the guild in World of Warcraft is, you know, 'that guy over there is going to drive this tank' and 'this person's going to wield these swords' and this person's going to do this and  they're playing roles in a Warcraft sort of thing – but what are they doing is they're problem solving, they're inventing a solution – how can we win this battle? – and it's against a quest to save Zelda or whatever.