Okay, but now, supposing, the quest is 'what are the known causes of climate change?' – so we would now have our roles well:  'I need somebody to be the group philosopher and invent what questions should we be asking' and some group of members would be role players saying 'well here's the kinds of answers we think we're hypothesizing; these are the answers: CO2 is a cause and blah blah blah', and then 'We need these research rabbits who actually go out on the web and try and bring in evidence'.  It's the same process you do if you’ve got a cancer: what are the questions I should ask, what are the answers I need answers to, and where's the evidence for these, for these ideas. Okay, so you're doing this in this guild – doing these roles now in the guild.” ~Jack Park, on Guilds and Global Sense Making